• How to Tell Stories That Sell

    Marketers are always looking for way to connect with their customers, but one method which gets overlooked is storytelling. Stories can build relationships, draw emotions and create valuable connections with audiences that influence how they perceive a brand, and even what they buy. We hear so much on the value that quality content can have, but how do you get that even?

    Joe Smith | 30/05/13 | Discussion

  • iStrategy The Hague - Day 2 The “Rap” Up

    Welcome back, are you ready for more?
    Let’s see what iStrategy The Hague Day 2 has in store…

    Triana Murtagh | 23/05/13 | Discussion

  • iStrategy The Hague - Day 1 Breakdown

    I wanted to do something different and fun for our Day 1 summary of the Hague, so please get your rhyming hats on for this poetry-style summary.

    Digital marketers, gather ‘round,
    Time for iStrategy The Hague “breakdown”...

    Triana Murtagh | 21/05/13 | Discussion

  • Total Retail - The Ultimate Customer Experience

    Surpassing multi-channel (omni channel) and cross channel retailing, total retail boasts the ‘ultimate’ customer experience - incorporating customer-centric techniques to meet the needs and demands of consumers. Retail is moving fast, but new technology developments mean that consumers are discovering smarter ways to shop…

    Kate Magrath | 14/05/13 | Discussion

  • 6 Ways to Increase Facebook Edgerank

    What is Facebook Edgerank? In layman’s terms, Edgerank is an algorithm that determines what appears on your Facebook newsfeed. The higher/better your Edgerank is, the more relevant your posts become to your friends, and the more likely it will show up on your friends’ newsfeed.

    Aaron Lee | 13/05/13 | Discussion

  • Why Search Engine Optimisation is the CEO’s Job

    Most of us understand the importance of having a good SEO strategy, but implementing one seems to be easier said than done. Surprisingly, (or maybe not so surprisingly), having a good corporate structure led by your CEO can have a significant, positive impact on this.

    Glen Conybeare | 13/05/13 | Discussion

  • It’s a Mad, Mad, Multichannel World

    Are we mad to be digital marketers? There are so many new channels and devices, which we are trying to keep on top of whilst delivering a consistent, relevant and engaging experience for our customers. How are content management systems shaping up to keep up with the needs of digital marketers?

    Neil Morgan | 10/05/13 | Discussion

  • The Next Step in E-commerce Evolution – Welcome in the New Era of the “Offline” Experience “Online”

    Organisations are constantly looking at how they can improve the customer experience online, between tweaking colour schemes and visual layouts - but is this really what drives consumers to convert? What it is that customers really want from a website? According to Dylan Fuller from Whisbi, it’s an online experience which highly resembles an offline experience.

    Dylan Fuller | 09/05/13 | Discussion