• 6 Ways to Increase Facebook Edgerank

    What is Facebook Edgerank? In layman’s terms, Edgerank is an algorithm that determines what appears on your Facebook newsfeed. The higher/better your Edgerank is, the more relevant your posts become to your friends, and the more likely it will show up on your friends’ newsfeed.

    Aaron Lee | 13/05/13 | Discussion

  • Why Search Engine Optimisation is the CEO’s Job

    Most of us understand the importance of having a good SEO strategy, but implementing one seems to be easier said than done. Surprisingly, (or maybe not so surprisingly), having a good corporate structure led by your CEO can have a significant, positive impact on this.

    Glen Conybeare | 13/05/13 | Discussion

  • It’s a Mad, Mad, Multichannel World

    Are we mad to be digital marketers? There are so many new channels and devices, which we are trying to keep on top of whilst delivering a consistent, relevant and engaging experience for our customers. How are content management systems shaping up to keep up with the needs of digital marketers?

    Neil Morgan | 10/05/13 | Discussion

  • The Next Step in E-commerce Evolution – Welcome in the New Era of the “Offline” Experience “Online”

    Organisations are constantly looking at how they can improve the customer experience online, between tweaking colour schemes and visual layouts - but is this really what drives consumers to convert? What it is that customers really want from a website? According to Dylan Fuller from Whisbi, it’s an online experience which highly resembles an offline experience.

    Dylan Fuller | 09/05/13 | Discussion

  • The Right Ad for the Right Eyes (and ears)

    For advertisers in the online marketing sphere the question still remains, how to serve the right ad to whom. Does this question at the center of the advertising activities for marketers get easier or more complex in the changing environment of RTB? ClickDistrict’s CO-founder and CEO Marco Kloots explores Real Time Biding and its affect on marketers and strategy planning today.

    Marco Kloots | 02/05/13 | Discussion

  • Audi and Marvel Comics Team Up For Iron Man 3 Crowdsourcing Campaign

    As you might already know from all the buzz, posters and ads, the new Iron Man 3 movie is in the theathers now. In conjunction of the movie, Audi and Marvel have came together to launch something interesting that I want to share.

    Aaron Lee | 29/04/13 | Discussion

  • A Three-Pronged Approach to Online Video Marketing

    Video is arguably a pre-requisite for websites in the modern age, but as equally important is maintaining a consistent strategy to ensure the benefits of online video aren’t squandered by visitors ignoring your footage. Justin Khaksar of Brightcove examines the issue and provides an invaluable insight into how to go about executing a strategy so your videos get the views they deserve.

    James Clarke | 25/04/13 | Discussion

  • Why You Need a Social Command Center

    Social media is the place to be when it comes to knowing what your customers are saying to you and what they are saying about you. Companies who don’t take action to monitor, assess and respond to their customer on social media will suffer the consequences. Lisa Joy Rosner, CMO at NetBase, shares why you need a social command center and how to get one started.

    Lisa Joy Rosner | 19/04/13 | Discussion