What's so great about iStrategy whitepapers?

 

We work with a number of top brands, globally acclaimed speakers and industry-leading solution providers who kindly supply us with whitepapers on topics relevant to the conference programmes so you have the most up to date thinking and case studies on a wide range of digital marketing topics. 

// Sandy Carter on how IBM are the leading social business

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During our San Francisco conference back in February, we were fortunate enough to catch up with IBM's VP and Social Business Evangelist Sandy Carter, before she took the stage to deliver her Social Business keynote. Sandy is in a prime position to talk about the the ins-and-outs of social business: IBM has just been voted one of the most social businesses out there and Sandy herself has published "Get Bold, Using Social Media, to Create a New Kind of Business".

// IgnitionOne: Website Optimization for Increased Leads

// IgnitionOne: Search & Display Campaign for Oreca Store

// TruSignal: A Marketer's Guide to Online Audience Expansion

// Offerpop: Garage Photo Contest Case Study

// AT Internet US Rambler Case Study

// Blue Steel Booths - Kia Case Study

// Blue Steel Booths - Sainsburys Case Study

// Blue Steel Booths - Smashbox Case Study

// Hootsuite: Secure Your Social Organization

// KPMG Insight Report - Digital Marketing Governance

// Changing How the World Sees Digital Advertising

// Brightcove: New Content Marketer

// Adobe: The Impact of Tablet Visitors on Retail Websites

// Digital Element: Intersection of E-Commerce

// elcom: MobileWeb -What,Why and How?

// Hubspot: How to Build A Powerful Business Presence on LinkedIn

// iCrossing: How to use Google+ to drive traffic and improve your visibility online

// MagicSolver: Top 5 secrets to promoting your iOS app for less than $1 per download

// Mapping the Display Landscape

// Marketwire: Social Media Intelligence Volume 3 2011

// Martini: Media Playbook

// Maxymiser: Customer Case Study_Virgin Media

// Merkle: Evolution of Social Commerce

// Modus Associates: Digital Innovation Playbook

// PointRoll: Mobile Benchmark Report

// SAY: Marketing to the Next Generation Media Consumer

// Silverpop: 5 Questions 5 Experts

// Silverpop: Engage Study Air New Zealand

// Silverpop: Engage Study oki-ni

// Silverpop: Get Your Mocial Mojo Working

// Silverpop: Retail Uncovering Revenue

// Sitecor: From Web Analytics to Engagement Analytics

// Sitecore: Personalisation - it's easy

// Spredfast: 7 Whiteboard Sessions

// Spredfast: Social Media Planning Guide

// Webtrends: Streaming Marketing Relevance

// Wildfire: Edge Rank and Your Brand

// Wildfire: How Superbrands Breed Superfans

// Wildfire: Optimizing Content for New Timeline

// Alitalia increases online bookings thanks to Webtrends

// Europcar increases online conversions by 15 per cent

// Brightcove B2B Research 2014