Director Digital Media
Director of Sales
GM Loyalty, Research & Social Media
GM Digital Marketing
VP Digital APMEA
Marketing Director Australia
Executive Manager Digital Strategy & Innovation
Head of eCommerce
Online Market Express
iStrategy digital marketing conference Australia
Stats ruled at the iStrategy conference in Melbourne, where the cream of Australia’s digital marketing talent converged on the Crown Promenade hotel to discuss how the evolution of mobile, social and other online tools are transforming the relationship between brands and consumers – as well as ideas for how to respond.
So what did we learn? That by 2015, digital will influence at least 80% of consumer discretionary spend. That search volumes on mobile devices will exceed those from desktop devices by mid-2013. That 50% of all internet users live in Asia. And that 70% of consumers would not care if your brand ceased to exist (ouch!).
However, as one Tweeter pointed out, stats are like bikinis: very revealing, but it’s what they conceal that really matters. And the key message that shone through was that storytelling – the art of connecting with audiences on an emotional level – remains key to marketing efforts everywhere.
The next iStrategy in the US is taking place in Sydney on April 23-24, 2013. Book your place now to avoid disappointment.Book Now
iStrategy - digital and social media marketing conference - presents two days of inspirational keynotes, case studies, workshops and panel discussions – not to mention some of the best networking opportunities in the digital marketing industry...
iStrategy's Australian Conference will return to Sydney in April 2013, after its successful Melbourne conference in November 2012.We have speakers with expertise in every online channel, and the exclusive networking opportunities available to our wide range of attendees – from both agencies and brands – means there's little we won't be covering in Sydney to take back and implement into your digital strategy.
Find out more about what iStrategy conference are about from our attendees at past conferences.