As a business owner, you know that advertising is essential to growing your customer base and increasing sales. For example, Coca-cola has seen a significant increase in revenue after increasing its investment in advertising worldwide. However, with so many options and platforms available, it can be challenging to decide where to allocate your advertising budget, especially if you’re only a small business. To help you get started, we’ve compiled a list of five creative ways to advertise your brand. Keep reading to learn more!
Sponsoring a Local Event
One great way to get your brand in front of potential customers is by sponsoring a local event. Not only will your brand be visible to event attendees, but you’ll also have the opportunity to connect with members of your community in a meaningful way. However, you shouldn’t sponsor every event. Here are three events that can make your brand shine:
Fun Run
Fitness is something many millennials are into; that’s why one of the best events to sponsor is a fun run. Not only can you have your brand’s logo on the T-shirts or medals, but you can also set up a booth with free samples or discounts for participants. If you want to reach out to your millennial audience, sponsor a local fun run!
Local Music Festival
Music festivals attract a diverse crowd and are perfect for showing off your brand’s unique style and personality. Set up a booth to showcase your products or offer discounts to festival-goers, and consider sponsoring a specific stage to increase visibility.
Charity Gala
Supporting a good cause demonstrates your brand’s values. It lets you network with community members and potential customers at the gala event. Plus, events like these often have promotional materials with sponsor recognition, giving you additional advertising exposure.
Advertising on Public Transportation
Another great way to reach potential customers is by advertising on public transportation, such as buses or trains. This is a perfect option if your target market includes commuters already spending time in transit. Plus, this type of advertising can be very cost-effective. However, this might be a more expensive option. If you have a company car, you should use that instead.
Company Car Advertisement
Your company car can have your logo and brand instead of a bus or a train. It’s a much cheaper option as well. If you want to do this, you’ll need to get your company vehicle detailed. A reputable auto-detailing company can do this for you. They can choose the proper decals to represent your brand and ensure it looks professional and eye-catching. Plus, your company car will be advertised for you wherever you go!
Influencer Marketing Campaign
Influencer marketing involves partnering with social media influencers—people with large followings on platforms like Instagram or YouTube—to promote your brand. This is an effective way to reach new audiences and grow your customer base. Here’s how you can start one:
Determine Your Target Audience
The first step is identifying your target audience and finding influencers who align with that demographic.
Reach Out to Influencers
Once you’ve found a few potential partners, reach out to them with a proposal detailing how they can promote your brand on their channels. Offer incentives such as free products or monetary compensation for their promotion. Just a tip, make sure to use micro-influencers because they are far cheaper than mega-influencers but still have a loyal following.
Track Your Campaign’s Success
After the campaign goes live, track its success using metrics like engagement rates and website traffic from the influencer’s posts. This will help determine its success and inform future influencer marketing campaigns.
Partnering with Local Businesses
One unique way to advertise your business is by partnering with local companies that complement, but don’t directly compete with, your offerings. For example, if you own a clothing boutique, consider partnering with a beauty salon to offer joint promotions and cross-promote each other’s brands. This can attract new customers and strengthen your relationship with the community.
Hosting a Workshop or Class
Hosting a workshop or class related to your industry allows you to showcase your expertise while reaching potential customers interested in learning about that topic. Advertise your event through social media, local publications, and word of mouth to drive attendees. Offer special discounts or promotions for those who attend the workshop as well. Not only will this create buzz for your business, but it also establishes trust and authority in your industry.
These are just a few creative ways to advertise and market your small business. With some out-of-the-box thinking and strategic planning, you can reach new customers and generate buzz for your brand. Good luck!
