Business

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Marketing 101: The Basic and Fundamental Principles of Marketing

For small-to-medium-enterprises, marketing is one of those things that come as an afterthought, with many businesses relying too much on word-of-mouth and other passive types of marketing to get the word out on their brand. While word-of-mouth is an effective way to let people know how great your brand is, it’s simply not enough. Marketing

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Business Strategies Small Business Owners Need to Know

In business, failing to plan means you are planning to fail. This also applies to small to medium enterprises despite their size and capital limiting their operations compared to bigger enterprises such as companies and corporations. Nearly anyone can start a business, even if you don’t have the proper training of a business graduate from

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